- Fuego Yámana
- /
- Ropa
ROPA
The Spanish contemporary dance company ROPA (Roberto Olivan Performing Arts) selected us to carry on their rebranding and create the new company website.
robertoolivan.com
![ROPA-Isologo sobre cemento](https://www.fuegoyamana.com/wp-content/uploads/2021/10/ROPA-Isologo-sobre-cemento.jpg)
![ROPA-Identidad Visual02](https://www.fuegoyamana.com/wp-content/uploads/2021/10/ROPA-Identidad-Visual02.jpg)
![ROPA-Identidad Visual01](https://www.fuegoyamana.com/wp-content/uploads/2021/10/ROPA-Identidad-Visual01.jpg)
![ROPA-Aplicación en Remeras](https://www.fuegoyamana.com/wp-content/uploads/2021/10/ROPA-Aplicacion-en-Remeras.jpg)
The visual identity quest centered on creating a strong, simple and raw identity that reflected the company’s essence and allowed their amazing audiovisual content to be the hero of each design piece.
![ROPA-Identidad Visual03](https://www.fuegoyamana.com/wp-content/uploads/2021/10/ROPA-Identidad-Visual03.jpg)
![Rebranding-ROPA-Identidad Visual01](https://www.fuegoyamana.com/wp-content/uploads/2022/01/Rebranding-ROPA-Identidad-Visual01.jpg)
![Rebranding-ROPA-Identidad Visual02](https://www.fuegoyamana.com/wp-content/uploads/2022/01/Rebranding-ROPA-Identidad-Visual02.jpg)
![Rebranding-ROPA-Identidad Visual03](https://www.fuegoyamana.com/wp-content/uploads/2022/01/Rebranding-ROPA-Identidad-Visual03.jpg)
![Rebranding-ROPA-Identidad Visual04](https://www.fuegoyamana.com/wp-content/uploads/2022/01/Rebranding-ROPA-Identidad-Visual04.jpg)
In the new brand identity created by Fuego Yámana typography is everything.
We chose a stencil family, from which we proposed an intrepid visual communication language, highly expressive.
![ROPA-Tipografía-Familia](https://www.fuegoyamana.com/wp-content/uploads/2021/10/ROPA-Tipografia-Familia.jpg)
![ROPA-Isologo con descriptivo](https://www.fuegoyamana.com/wp-content/uploads/2021/10/ROPA-Isologo-con-descriptivo.jpg)
![ROPA-Isologo Antes_Después](https://www.fuegoyamana.com/wp-content/uploads/2021/10/ROPA-Isologo-Antes_Despues.jpg)
![ROPA-Identidad Visual07](https://www.fuegoyamana.com/wp-content/uploads/2021/10/ROPA-Identidad-Visual07.jpg)
![ROPA-Identidad Visual08](https://www.fuegoyamana.com/wp-content/uploads/2021/10/ROPA-Identidad-Visual08.jpg)
![ROPA-Aplicación en Remeras02](https://www.fuegoyamana.com/wp-content/uploads/2021/10/ROPA-Aplicacion-en-Remeras02.jpg)
![ROPA-Aplicación en Remeras03](https://www.fuegoyamana.com/wp-content/uploads/2021/10/ROPA-Aplicacion-en-Remeras03.jpg)
![ROPA-Identidad Visual09](https://www.fuegoyamana.com/wp-content/uploads/2021/10/ROPA-Identidad-Visual09.jpg)
The website also responds to the brand personality, presenting the contents in a simple but impactful way. Full images on screen, a concrete background that adds a rustic feel to the site, and the content shown in a clear and responsive design. The simplicity obtained through our proposal, results in a modern and original website, totally aligned to ROPA’s visual identity.
![ROPA-Website Mockup](https://www.fuegoyamana.com/wp-content/uploads/2021/10/ROPA-Website-Mockup.jpg)
![ROPA-Website](https://www.fuegoyamana.com/wp-content/uploads/2021/10/ROPA-Website.jpg)