Indiecita – A food brand is born
A company with eleven retail stores asked us for help in creating the brand for their food products private label. From the naming to the visual identity, this is how Indiecita was born.
The naming strategy for the product line focused on the search for an empathetic, close and familiar alternative.
Looking for a term that was simple and recognizable, that could represent a wide range of products (from dairy to baked goods, coffee, among others), while at the same time that could later become their retail brand. Another important consideration was to ensure that the selected term was available for trademark registration in the different categories.
Indiecita was inspired by the owners’ daughter name: India.