- Fuego Yámana
- /
- Rocasur
Rocasur
Based in Argentina, Rocasur is a company that operates throughout Latin America, selling drilling and sanitation machinery, as well as tools, spare parts and accessories.
![Rocasur Rocasur - Marca](https://www.fuegoyamana.com/wp-content/uploads/2021/01/Rocasur.jpg)
![17 - Rocasur](https://www.fuegoyamana.com/wp-content/uploads/2022/01/17-Rocasur.jpg)
![11 - Rocasur](https://www.fuegoyamana.com/wp-content/uploads/2022/01/11-Rocasur.jpg)
![08 - Rocasur](https://www.fuegoyamana.com/wp-content/uploads/2022/01/08-Rocasur.jpg)
![16 - Rocasur](https://www.fuegoyamana.com/wp-content/uploads/2022/01/16-Rocasur.jpg)
They approached the agency looking for a brand consultancy that led to a rebranding.
The original Rocasur logo needed to be simplified and optimized, as it was very complex due to a 3D isologo and did not have a negative application. Fuego Yámana’s work consisted of improving the visibility, operation and versatility of the existing brand.
![15 - Rocasur Rocasur - Marca](https://www.fuegoyamana.com/wp-content/uploads/2022/01/15-Rocasur.jpg)
![13 - Rocasur](https://www.fuegoyamana.com/wp-content/uploads/2022/01/13-Rocasur.jpg)
![14 - Rocasur](https://www.fuegoyamana.com/wp-content/uploads/2022/01/14-Rocasur.jpg)
For this, we redesigned the logo, selecting a new typography and cleaning the symbol, creating a new, much simpler version, possible to apply on different supports and situations, with both positive and negative uses.
The result is a much more powerful brand. Simple and solid, it responds to the different communication needs of the company.
![01 - Rocasur Rocasur - Marca](https://www.fuegoyamana.com/wp-content/uploads/2022/01/01-Rocasur.jpg)
![02 - Rocasur Rocasur - Marca](https://www.fuegoyamana.com/wp-content/uploads/2022/01/02-Rocasur.jpg)
![04 - Rocasur](https://www.fuegoyamana.com/wp-content/uploads/2022/01/04-Rocasur.jpg)
![05 Porfolio Rocasur](https://www.fuegoyamana.com/wp-content/uploads/2021/01/05-Porfolio-Rocasur.jpg)
![12 Porfolio Rocasur](https://www.fuegoyamana.com/wp-content/uploads/2021/01/12-Porfolio-Rocasur.jpg)
![07 - Rocasur](https://www.fuegoyamana.com/wp-content/uploads/2022/01/07-Rocasur.jpg)
![10 - Rocasur](https://www.fuegoyamana.com/wp-content/uploads/2022/01/10-Rocasur.jpg)