Client: Paglié | Project: Branding

Building a visual identity from a blank slate enabled us to launch ourselves in a creative process and develop the Naming of the brand. Paglié wanted to open up a bakery in the city of Mar del Plata with an outstanding identity, clinging to premium artisanal products and a distinguishable differential service at a glance.

Taking the French roots associated with excellence and refinement, we looked for word associations and generated a fantasy name with a European accent. Then we worked on a classic and impressive visual image, similar to a baguette wrap, clinging to the legibility of the word and the quality of the products produced and offered by the brand.

Branding: Fuego Yámana.