Esp|Eng

nextware

Client: Nextware | Project: Branding

The technology company Nextware, which provides services for productivity and systems operations, brought us a list with possible names. We helped them choose the one that best suited them, a classic naming that was associated with the concept of innovation. We developed their identity anchored to the concepts of infrastructure and development.

We generated the descriptive tagline Evolution, and we connected it with the DNA chain and the evolution of the species that is represented by the logo-symbol. At the same time, the initials N and W were perfect given their malleability to draw oblique lines and directions. We generate a very colourful image, versatile to alter and become another shade at any time.

Branding: Fuego Yámana.