MFS Capital Group approached the agency looking for a rebranding and website to offer its vehicle financing services in Florida, USA.
The objective of the project, from a visual communication standpoint, was to make the company project a modern and digitally friendly image.
We resolved the new graphic brand of MFS with a sober, legible and compact logo, which contains a small gesture that marks a horizontal path. This line reflects the DNA of the company, as a facilitator of possibilities. “The path to your dreams” is the phrase that accompanies and makes visible the relationship that exists between what the company offers (financing) and the possibility that its beneficiaries have of achieving what they want (such as, for example, buying a car).