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La Ibérica
We developed the identity program for La Ibérica based on their solid business history, which is born in agriculture and reaches the end of the production chain.
![00-La-iberica-marca](https://www.fuegoyamana.com/wp-content/uploads/2016/10/00-La-iberica-marca.jpg)
![04-La-iberica-tarjetas La Ibérica](https://www.fuegoyamana.com/wp-content/uploads/2016/10/04-La-iberica-tarjetas.jpg)
![03-La-iberica-oficina](https://www.fuegoyamana.com/wp-content/uploads/2016/10/03-La-iberica-oficina.jpg)
Following the great Spanish referents, we worked on typical colors and typographies, to turn the company into a leading pork marketer in Argentina and number one in consumer confidence.
![01-La-iberica-marca La Ibérica](https://www.fuegoyamana.com/wp-content/uploads/2016/10/01-La-iberica-marca.jpg)
![02-La-iberica-posavasos](https://www.fuegoyamana.com/wp-content/uploads/2016/10/02-La-iberica-posavasos.jpg)
![08-La-iberica-corporeo](https://www.fuegoyamana.com/wp-content/uploads/2016/10/08-La-iberica-corporeo.jpg)
![07-La-iberica-taza](https://www.fuegoyamana.com/wp-content/uploads/2016/10/07-La-iberica-taza.jpg)
![10-La-iberica-afiche](https://www.fuegoyamana.com/wp-content/uploads/2016/10/10-La-iberica-afiche.jpg)
The result was a corporate identity with a strong representation and conceptual image associated with the best food solutions that the final consumer can find in the market. For this, we worked on a robust logo, anchoring the values of support, trajectory, solidity and seriousness that this wholesale meat marketer can give to its customers.
![00-La-iberica-marca-esquema La Ibérica](https://www.fuegoyamana.com/wp-content/uploads/2016/11/00-La-iberica-marca-esquema.jpg)
![La ibérica La ibérica - Marca](https://www.fuegoyamana.com/wp-content/uploads/2021/01/La-iberica.jpg)
![06-La-iberica-papeleria La ibérica - Marca](https://www.fuegoyamana.com/wp-content/uploads/2016/10/06-La-iberica-papeleria.jpg)