Driven by their love of beer, the founders bought this bar wanting to make a beer tasting and flavour conversation ambiance. At the beginning they wanted to call it Connell, with the same name as their craft beer production, but Claudio, their dreamer guru, discovered that La Cerveteca was the cornerstone.
From a communicational point of view, we anchored ourselves to the concept of a barrel. From the visual we built a traditional brewery, with an Irish Pub style, in which black, white and gold colours predominate. The brand DNA has a rapid association with the wooden container to preserve different beers. A cylindrical identity tailored to a barrel.