Once the task of helping the client to clearly communicate the product offered was resolved, the agency proposed to go beyond the construction of a website, including among its communication channels an institutional video that visually presents the company’s proposal and the system functioning.
The video EXP Simple ideas was created using motion graphics, mixing up the brand identity with product details. It was a new experience that allowed us to work as a team with a screenwriter, an illustrator and an animator, creating a quality product that facilitates the understanding of all information.
Creative Direction: Lucas Lamarche. Script: Emilio Faveiro. Illustration: Marcos Nuñez. Motion: Hernán Jaimes. Sound: Ignacio Sacchi.