The Municipal Tourism Entity of the city of Mar del Plata continually works to provide tourists with tools to facilitate their scheduling of activities. The project developed for EMTUR, consisted of the development of the visual identity for the mobile application “Meet Mar del Plata”.
We worked with a team of professionals to develop a general mockup of the idea and the design of each of the screens. The differential creative value was added by the illustrations. In order to achieve correlation between the identities of the application and Mar del Plata, similar colour palettes were used.