CocoVail

CocoVail is an American beer hall in the heart of Barcelona. An ideal place to enjoy a good craft beer, chicken wings, sports and a friendly atmosphere that makes you feel at home. Since 2022 we have been working as part of their marketing team, advising them on branding and communication, and developing the different pieces they need for online and offline environments, as well as planning and generating content for social networks.

Graphic design for special events

In CocoVail you can experience different special events related to American culture, such as Thanksgiving, Halloween, the university basketball tournament (March Madness) or NFL, as well as other international sporting events.

The pieces that we develop for digital marketing seek to capture the essence of each of these events and combine it with the spirit of Coco and its Californian ‘70s style.

Packaging

Following a consistent visual identity across touchpoints, we designed the packaging for their IPA and Honey Ale beer cans.

Merchandising

Merchandise is a fundamental part of the brand. From T-shirts to tote bags, collectible coasters, stickers, and more. We have fun creating both classic and seasonal pieces, which are updated throughout the year.

Signage

Branding at the point of sale is very important, seeking the right balance between ambiance and communicating key messages such as menu access, daily specials, bar dynamics, etc.

Photography

Part of the marketing and communication service includes the monthly generation of authentic pictures to be used in different media, working both inside the bar and outdoors. Having its own audiovisual material in relation to the different content axes is key to creating the desired brand positioning.

Social media planning

For the bar’s social networks, we seek to portrait the spirit of the bar, as well as what makes it unique and different: friends, beer, good times and a surf & skate vibe, true to California. The tone is relaxed and uses English as its main language.

The content planning is based on different communication axes that we seek to cover during the month, combined with special dates and specific events happening at the bar.

Website

We also designed and developed CocoVail’s website, for which we created an institutional video summarizing the brand’s offering. It’s a simple, highly visual site designed to convey the essence of this American beer hall.