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Bonfire Packaging

Project carried out as a team with the designer and illustrator Maximiliano Fulquet (estudiofulquet.com). The objective of the Bonfire Whiskey visual identity and packaging design project was to create a distinctive and captivating image that would represent an original product and targeted to a young mass consumption audience.

The modern and attractive visual identity created for Whiskey Bonfire perfectly reflects the essence of the product: a young and easy to enjoy whisky. The design conveys a fresh and modern feel, appealing to a broader and more diverse audience, as it moves away from traditional representations of whiskey and adapts to current drinking preferences. This has positioned Bonfire Whiskey as an attractive option for those looking for a more accessible and less intimidating whiskey experience.