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One of the pioneering beer companies of Mar del Plata arrived at the agency looking for a new brand identity and a company website that focused on its main competitive advantage.
![Rebranding-Back-Aplicación-Bolsa Arpillera](https://www.fuegoyamana.com/wp-content/uploads/2022/01/Rebranding-Back-Aplicacion-Bolsa-Arpillera.jpg)
![Rebranding-Back-SÃmbolo en Sello](https://www.fuegoyamana.com/wp-content/uploads/2022/01/Rebranding-Back-Simbolo-en-Sello.jpg)
![Rebranding-Back-Aplicación-Pinta Cerveza](https://www.fuegoyamana.com/wp-content/uploads/2022/01/Rebranding-Back-Aplicacion-Pinta-Cerveza.jpg)
![Rebranding-Back-Aplicación-Remeras](https://www.fuegoyamana.com/wp-content/uploads/2022/01/Rebranding-Back-Aplicacion-Remeras.jpg)
![Rebranding-Back-Aplicación-Bolsa](https://www.fuegoyamana.com/wp-content/uploads/2022/01/Rebranding-Back-Aplicacion-Bolsa.jpg)
Their knowledge, passion and constant exploration within the gastronomic industry, inspired us to create a brand very closely related to the traditional UK brewing companies, but adding a contemporary twist. The concept of the brand centers in communicating their professionalism when producing each beer variant.Â
![Rebranding-Back-Aplicación-Etiqueta-Botella](https://www.fuegoyamana.com/wp-content/uploads/2022/01/Rebranding-Back-Aplicacion-Etiqueta-Botella.jpg)
![Rebranding-Back-Aplicación-Packaging-Transporte-Botellas](https://www.fuegoyamana.com/wp-content/uploads/2022/01/Rebranding-Back-Aplicacion-Packaging-Transporte-Botellas.jpg)
![Rebranding-Back-Aplicación-Remeras Mujer y Hombre](https://www.fuegoyamana.com/wp-content/uploads/2022/01/Rebranding-Back-Aplicacion-Remeras-Mujer-y-Hombre.jpg)
![Rebranding-Back-Aplicación-Camión](https://www.fuegoyamana.com/wp-content/uploads/2022/01/Rebranding-Back-Aplicacion-Camion.jpg)
The site is a complete company journey: from its factory, craft beer and franchise commercial proposition to a highlighted introduction to each of their very diverse and unique beer types.
![Rebranding-Back-SÃmbolo](https://www.fuegoyamana.com/wp-content/uploads/2022/01/Rebranding-Back-Simbolo.jpg)
![Rebranding-Back-Isologotipo-Descriptivo-Negativo](https://www.fuegoyamana.com/wp-content/uploads/2022/01/Rebranding-Back-Isologotipo-Descriptivo-Negativo.jpg)
![Rebranding-Back-Paleta de Color](https://www.fuegoyamana.com/wp-content/uploads/2022/01/Rebranding-Back-Paleta-de-Color-1.jpg)
![Rebranding-Back-Programa Tipográfico-Combinación](https://www.fuegoyamana.com/wp-content/uploads/2022/01/Rebranding-Back-Programa-Tipografico-Combinacion-1.jpg)
![Rebranding-Back-Programa Tipográfico-Deathe Maach 3891](https://www.fuegoyamana.com/wp-content/uploads/2022/01/Rebranding-Back-Programa-Tipografico-Deathe-Maach-3891.jpg)
![Rebranding-Back-Programa Tipográfico-Trade Gothic](https://www.fuegoyamana.com/wp-content/uploads/2022/01/Rebranding-Back-Programa-Tipografico-Trade-Gothic.jpg)
![Rebranding-SÃmbolo-Grilla Constructiva](https://www.fuegoyamana.com/wp-content/uploads/2022/01/Rebranding-Simbolo-Grilla-Constructiva.jpg)
![Rebranding-Back-SÃmbolo-Logotipo-Descriptivo](https://www.fuegoyamana.com/wp-content/uploads/2022/01/Rebranding-Back-Simbolo-Logotipo-Descriptivo.jpg)
The story is told by high quality photographs, illustrations and creative writing, that share with the spectators the tale of the brand and its origins.
![Rebranding-Back-Isologotipo-Descriptivo-Positivo](https://www.fuegoyamana.com/wp-content/uploads/2022/01/Rebranding-Back-Isologotipo-Descriptivo-Positivo.jpg)
![Rebranding-Back-Escudo en contenedor](https://www.fuegoyamana.com/wp-content/uploads/2022/01/Rebranding-Back-Escudo-en-contenedor.jpg)
![Rebranding-Back-Aplicación-Cuero](https://www.fuegoyamana.com/wp-content/uploads/2022/01/Rebranding-Back-Aplicacion-Cuero.jpg)
![Rebranding-Back-Aplicación-Papel rústico](https://www.fuegoyamana.com/wp-content/uploads/2022/01/Rebranding-Back-Aplicacion-Papel-rustico.jpg)
![Rebranding-Back-Aplicación-Posavasos](https://www.fuegoyamana.com/wp-content/uploads/2022/01/Rebranding-Back-Aplicacion-Posavasos.jpg)