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AISI

We worked with AISI on a comprehensive branding project, designing their brand DNA, identity manuals, and a solid conceptual framework that reflects their integrative medicine approach. The goal was to build a coherent, distinctive brand aligned with their educational mission and values.

Challenges
The client aimed to consolidate their identity and clearly communicate their innovative approach to integrative medicine—a field that combines multiple disciplines and requires conveying trust and professionalism. Our challenge was to translate these complex values into a clear, consistent identity and concept, easily applied across all brand touchpoints.

Solution
We developed a complete brand DNA, including identity manuals, a conceptual framework, and strategic guidelines to steer the academy’s communication. This defined the tone of voice, key messages, visual applications, and graphic elements that effectively reflect their vision and mission.

Impact
The project enabled the academy to present a professional and cohesive image, strengthening its positioning in the integrative medicine sector and building trust with both students and collaborators. Additionally, the developed guidelines make it easier to implement future marketing and communication initiatives consistently.